NewIntroducing Platform Actions — a new automated workflowRead more →

Platform

A CRM that works the client relationship, not just stores it

An agentic client layer that keeps every record current and acts on what it finds.

Request a demo
Northwood WealthClients

Clients

Search clients
New client
All clients3,412 records
ClientOwnerValueRecord
EW
Eleanor Whitfield
ISA · SIPP · GIA
J. Patel£1.24mReview due
RO
Raymond Okafor
SIPP
A. Chen£210,900Up to date
DF
The Delacroix Family
ISA · JISA · GIA
J. Patel£486,200Up to date
MA
Marcus Adeyemi
ISA
D. Rowe£64,300Needs you
ME
Margaret Ellis
GIA · ISA
D. Rowe£146,120Up to date
SH
Samuel Hartley
ISA
A. Chen£128,700Up to date
TC
Theo Costa
SIPP · GIA
J. Patel£302,450Up to date
EW
Eleanor Whitfield
Client since 2016 · Balanced
Portfolio value£1.24m
Accounts3 connected
Risk profile6 / 10
Next reviewDue in 3 weeks
Outstanding1 item
OWhat Otto did on this record
OPulled new valuations · portfolio updated to £1.24m8m
OFlagged the annual review as due in 3 weeks22m
ACLogged a call about the client’s retirement date2h
OChased an outstanding proof of address3h

A CRM that does the work, not just holds the data.

One canonical record

Every client, across 70+ data types, held as one complete and current record.

Agentic, not passive

The CRM acts on what it sees: it chases gaps, drafts follow-ups, and moves work forward.

Always up to date

Calls, emails, documents, and platform data flow into the record automatically.

Knows what needs attention

Overdue actions, missing data, and at-risk clients surface in real time.

Built for wealth

A data model designed for advice, suitability, and regulation, not generic sales.

A client record that keeps itself current

Every interaction, document, and platform feed flows into one canonical record. The CRM reconciles it, fills the gaps it can, and flags the ones it can't. The record stays current without anyone keeping it that way.

Client records3,412 live Search
ClientAdviserValueStatus
Eleanor Whitfield
ISA · SIPP · GIA
J. Patel£1.24m Live
Raymond Okafor
SIPP
A. Chen£210,900 Live
The Delacroix Family
ISA · JISA · GIA
J. Patel£486,200 Live
Margaret Ellis
GIA · ISA
D. Rowe£146,120 Live
What Otto did todaySubscribedACO
OOtto updated 48 records from new valuations · 8m ago
OOtto flagged Eleanor Whitfield for an overdue review · 22m ago
Otto chased missing ID from Marcus Adeyemi · 1h ago
ACAisha Chen confirmed a change of address · 2h ago
OOtto merged a duplicate contact record · 3h ago

An agent that works the book, not a database that waits

Traditional CRMs wait to be updated. Otto's acts. It chases outstanding information, drafts the next follow-up, prepares what each client needs before their review, and routes the exceptions that need a human. The book moves forward on its own.

The client layer every workflow runs on

Onboarding, reviews, acquisitions, and platform actions all read from and write to this one record. The CRM isn't a silo bolted to the side of the platform; it's the spine the whole platform runs on.

Live client layerReal-time
3,412client records
126
Workflows live
480
Updated today
12
Need attention

Work that took days now takes hours.

The same result, every time, across every firm running on Otto. These are not projections. This is what Otto delivers in practice.

0.0%

Less time per workflow

Average reduction in end-to-end workflow time across Otto-managed processes.

0+

Workflows automated

Deployed across adviser, compliance, and operations teams.

£0bn

Assets under management

Across firms running their operations on Otto today.

Built for regulated,
enterprise environments.

Otto is designed to meet the security and data protection expectations of enterprise wealth management firms. Controls and certifications are foundational, not additive.

Explore Security →

ISO 27001

Certified against the international standard for information security management, covering risk assessment, access controls, and continual improvement across the business.

SOC II

Independently audited for security, availability, and confidentiality, with controls evidenced on an ongoing basis rather than at a single point in time.

GDPR

Built for full compliance with EU data protection law. Data minimisation, residency, and the right to erasure are handled by design, not bolted on.

The operating layer for wealth management.

Request a demo